If I May Rant About What I Have Been Reading Lately....Marketing Books As An Indie Author.
- S. B. Unger

- Feb 11
- 2 min read
There are many many many dare I say WAY too many marketing books out there in the world. The ones I have been reading lately have always been suggestions from other indie authors, but I find them to be lacking. Most of them not even worth the credit on audible as they can be less than 3 hours long.
I don't think one needs to waste time reading a book that refuses to get to the point of what it promised. For example, if there is a book out there that tells you how to market your book and make at least six figures doing so, beware of chapter beyond unimportant chapter of how that particular author made it big and how they have made it lucky with advice that you could very well just google, or even talking to an AI chat bot. They'll have example after example of themes and situations that barely get the point across.
The list includes but is not limited too:
Six Figure Author by Chris Fox
How to Market a Book by Joanna Penn
7 Figure Fiction by T Taylor
Write Your Novel From the Middle by James Scott Bell
Not that it doesn't make since, but it does leave you feeling as though you just read a college essay on someone's self publishing journey not really a lot of important knowledge gained. For every sliver of useful knowledge that would have come from one these books, there are at least 5 chapters to get through.
Of course I'm not going to write a "how to market your indie novel" book anytime soon, and these authors always have some kind of disclaimer talking about how one size doesn't fit all, which is fine....if their method worked in the first place. And I'm not exactly looking for a step by step guide guarantee but I would like some straight to the point answers without the hard sell of the authors (expensive) course (any of Joanna Penn How to Books), or condescending attitude (Six Figure Author by Chris Fox).
I'm sure these people are very kind in real life, and I want to be very clear that this is not a post attacking them personally, but I am critiquing their work professionally and how they present their advice.
Like I said there are slivers of good advice from these books, but you have to dig through a lot of non applicable information for it. Complete waste of time? Not exactly. Could you google or chat bot the same information if you asked the right kind of question? Sure.
What is your experience? Are you an indie author who has read these books? Should I give them another chance? Was I too critical? Do you agree with what I said ?
Let me know what you think.
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